Emma Bridgewater has become an icon of unfussy British design. Starting over 30 years ago Emma B still produce everything in the spiritual home of British pottery - Stoke-on-Trent. All their pottery is made from cream-coloured earthenware and most of the production is still done by hand. All of the pieces are individually hand-decorated, so every one is very slightly different. Their quality and simplicity make them a timeless classic, a bit like a margherita.